Location: London 

Year: 2017 

The future of luxury Fashion retail will be defined by the reinvention of consumer experience, through online and offline integrations. This vision is called augmented retail, taking the magic of the physical store experience and bringing it together with the advantages of the online and digital experience underpinned by the use of data. In April 2017, Augmented Retail vision and launched Farfetch Store of the Future, a technology-powered retail operating system. This suite of technologies aims to improve retail productivity by capturing consumer data and enhancing interactions between consumers and sales associates, both in store and when the consumer interacts with the retailer or brand online.

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